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Hiring on the rise Happy days may be here again for marketing executives. Companies are competing to add and retain marketing pros -- especially online specialists. BtoB April 3, 2006 Carol Krol Measurement calls for more resources Several recent studies indicate the high priority that marketers are placing on marketing measurement and analytics. BtoB April 3, 2006 Kate Maddox Up with `people' Microsoft unveils "People Ready" marketing concept supported by a $500 million global campaign. BtoB April 3, 2006 Carol Krol Survey: Lack of direct contact with customers With so many fires to fight, marketers can't afford to get lost in tactical development while losing their connection with customers. BtoB April 3, 2006 Christopher Kenton Guided by Voices As b-to-b companies place more emphasis than ever on the voice of the customer, market research is playing a central role in product development, corporate positioning, advertising and other marketing communications efforts. BtoB April 3, 2006 Microsoft Research Paves Way for `People Ready' The software giant had a big challenge for its business marketing efforts in 2006: develop a value proposition for the business segment that would encompass new products being rolled out, as well as an overall messaging platform for Microsoft's business customers. BtoB April 3, 2006 Kate Maddox

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