Todd Woods - Todd is the CEO of Guerrilla Marketing Strategies and has spent his entire career owning and operating businesses. His most recent business was a multi unit area developer for Jamba Juice where he managed 120 employees. He consistently grew at an average of 12% year over year, while the company growth average was 6.5%.

Todd has mastered the art of marketing and is currently a marketing consultant and keynote speaker and facilitator on the subject of Guerrilla Marketing- achieving more with less. As an author, Todd has teamed with Jay Conrad Levinson, the Father of Guerrilla Marketing, to develop Guerrilla Marketing Mastery for Franchisees. He is also a co-author of Total Marketing Tactics with Bart Smith.
Jay Conrad Levinson - Jay is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. He also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard

Errol Smith -Director of Guerrilla Media Strategies. Errol is a 14 year veteran of the media, with three Emmy nominations and one Emmy Award to his credit. Errol's broadcast experience includes stints as a talk show host at KIEV radio in Los Angeles, co-host at PBS television's Life and Times, and a reporter at KTLA channel 5.

Errol has written for the Wall Street Journal, the Los Angeles Times and the Washington Times as well as authored four books and one best seller. Errol combines his media skills with 20 years of sales and marketing experience and 10 years of e-commerce experience to develop effective media marketing strategies for our clients.

Trapper Woods CSP – Trapper Woods is the authority on effective time management at work, leadership, personal effectiveness and work-life balance. With a career that spans more than 35 years, Trapper has earned the title “Father Time™”.

Audiences connect emotionally with Trapper because he loves people and he loves his work! His presentations are punctuated with real-life experiences, stories, and anecdotes that ignite life-changing energy in those who experience any one of his many programs. Trapper is the author of two books, Tick Tock, Who Brock The Clock and Customer Service...Some People Just Don’t Get It.
Tess Dumlao - Public Relations Specialist. For nearly 15 years, Tess has been involved in the media as a writer, producer, reporter and anchor on several television programs. Her strengths lie in enterprising, researching and developing ways to market companies through public relations and getting involved in community events. Tess understands and teaches how to get free media coverage through community involvement and newsworthy events.
Bart Smith, TheMarketingMan.com, is dedicated to helping others achieve the most out of life, business and beyond by sharing his resources, insights, knowledge and attitude on life. He does this through a number of personally designed web sites; TheMarketingMan.com, MyTrainingCenter.com, MyMarketingCart.com, ShoppingCartTraining.com, BSTheBook.com; ReallyCheapNames.com, among others he owns.

Bart is a self-published author with 2 personal, self-help books and 2 business/marketing books coming out in 2006. Driven by the daring, discipline, dedication and determination, qualities which made him an All American and two-year state champion athlete in his youth, Bart uses those qualities in his consulting business to help his clients reach their goals
 
Board of Advisors
 

Dean B. McPhail

Dean McPhail is the CEO and co-founder of a group of companies that include Coffee Partners Hawaii and Café del Caribe, the exclusive licensees of Starbucks Coffee for Hawaii (currently over 40 stores) and Puerto Rico, respectively, as well as JJC Hawaii, LLC and JJC Florida, LLC, the exclusive licensees of Jamba Juice for Hawaii and Florida, respectively with over 30 stores.

Prior to establishing Coffee Partners Hawaii, Mr. McPhail was the president and CEO of Pacific Video Entertainment Corp., the Blockbuster Video franchisee in Hawaii and Guam . Pacific Video Entertainment Corp. owned and operated 16 Blockbuster Video stores in Hawaii and 2 in Guam and was sold to Viacom in March 1996.
 

Greg Baty

Greg Baty is a founding partner in Lakefront Ventures which owns and operates over 30 blockbuster Video Stores and 5 Jamba Juice Stores . Lakefront Ventures specializes in owning and operating franchise businesses with large area development opportunities. Greg has owned and operated Blockbuster Video stores for the past 12 years. Prior to founding Lakefront ventures, Mr. Baty was a principal in a venture capital firm funding high tech and franchise related operations. Greg is a 9 year veteran NFL football player and graduated with an MBA from Stanford University .

 

Joe O'Neill

Joe is currently the CFO of Rumbi Island Grill, after leaving Jamba Juice where he was also the Chief Financial Officer and helped bring the company to the point of going public; the second company with which he has done so. Joe is a strategic thinker and planner and has spent his entire career growing companies with precision.

 

Trevor Sanders

Trevor has spent the past decade as an area developer of Jamba Juice with 17 Stores in two different states and still growing. He leads the franchise community with store performance. Trevor also owns and operates a new franchise concept in Sacramento California , Dos Coyotes, a “Fresh Mex” concept. He understands how to grow franchise businesses through working on the business as well as working in the business.