$19.95 Buy It Now |
The Book: Guerrilla Marketing for The Franchisee
Many franchisees enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. There is a false sense of security thinking that the sales will automatically come because they signed up for a "turn key" system. At the end of the day the success of each franchise business comes down to the operating franchisee.
This book teaches business owners how to own their success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the public. With over 14 Million Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history: because it works. |
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The Audio CD's: Guerrilla Marketing for The Franchisee
Designed by a multi-unit franchisee for those who want to "THRIVE" instead of just survive!
As I'm sure you know, one of the biggest challenges with marketing is having the time to do it regularly. There are so many things fighting for a business owner's attention; employee problems and issues, vendor relationships, book keeping and finance challenges, rolling out new quarterly initiatives effectively, etc. The list goes on and on.
One of the things we teach in this program is that you need a designated person to handle your marketing. This person could be you, someone who works for you or an outside hired gun. This person need to eat, sleep and think marketing consistently- all the time. They need to be passionate about your product and your business. The fact is you need to automate your marketing. Avoid the “yo-yo” effect in your marketing; when sales are slow, you turn up the marketing- when sales pick up, you pull back on your marketing. I know you know what I'm referring to.
We teach you how to automate your marketing!
You need to be CONSISTENT in your marketing. You need to be PERSISTENT as well. We provide you with the tools to make it happen in this course. By the time you finish the course, you will have a 7 step-marketing plan, a marketing calendar, marketing effectiveness and tracking sheets, and many, many more marketing weapons you need to be more successful as a franchisee and make more money.
What You'll Learn:
- How to write a 7-Step, effective, easy to understand and implement, marketing plan!
- 100 marketing weapons (62 of which are free or cost next to nothing)
- 19 Ways Guerrilla Marketing differs from traditional marketing
- The 12 personality traits of successful marketers
- How to avoid the single factor responsible for 68% of business lost
- Why people buy, and how to get them to buy from you
- How to launch a successful marketing attack
- The secrets of successful franchisees
What You'll Get:
- 7 Audio CD's
- 90 Page Workbook
- Bonus: 30 Minute Live Coaching Session $150 Value
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Guerrilla Mobile, SMS Text Marketing Service
SMS messaging stands for Short Message Service. SMS messaging allows mobile phones to receive messages in a text format. We call it SMT Text Marketing. Companies can use this form of communication to interact with their customers. They can “push promotions and offers” directly to their customers cell phones with our simple to use web interface.
How it works
Consumers text a keyword like PIZZA, SAMPLE, or DRINK to a specified short code which is a 5 digit number. The message gets sent to our platform that automatically sends back the corresponding message. Here is an example, “bring this text message into the PIE PIZZARIA on Tuesday between 5 and 7 for $3.00 off any large pizza.
What it can do for you
It prompts direct response. It can drive traffic into your store on a slow day to increase sales. It will promote and builds customer loyalty. SMS Text Marketing put America’s 250 million cell phone users within reach of your advertisement. It has proven to have a response rate of 12% which is much higher than direct mail.
Learn More
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- Getting Started |
