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Radio Interview Samples
Here is where you'll quickly learn the "best marketing practices" being successfully applied in the franchise industry today, by the the best of the best franchisers, franchisees and franchise marketers. Listen to our interviews with some of the industry's top performers about what drives their franchise success.
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What Most Determines if Your Franchise Will Succeed or Fail?
David Leonardo speaks to the misconception that franchises don’t fail. He discusses that all you are buying is the right to use the name, but at the end of the day, the franchisees drive their own success.
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9 MIN. 17 SEC.
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Learn Why "Street Fighting" is Critical to Your Profitability
Don Fernand of Subway tells us that their most successful franchisees are doing "street fighting." They go out into the street to bring people in their doors. Learn how.
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9 MIN. 06 SEC.
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How Starbucks Hawaii Turned "A Good Cause" Into A Rapid Growth Strategy
Sherri Rigg teaches how to Tie in with a "cause" like aids research, the environment, culture, the arts or literacy and you'll find a powerful approach to growing your franchise revenue. Learn how. |
14 MIN. 09 SEC.
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Do You Have the Right People in Your Business?
Trevor Sanders at Jamba Juice explains why it's so important to surround yourself with people that share your passion and care about the business as much as you do.
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12 MIN, 33 SEC
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 Law Offices of Nancy L. Lanard, P.C. — Nancy Lanard, Esquire
www.lanardlaw.com (215)-525-1165
Nancy L. Lanard, Esquire has over 25 years of experience, as an attorney serving franchise clients nationwide. Nancy discusses with Todd Woods why many franchise businesses don’t make it past the first few years. Nancy represents businesses which are looking to expand through franchising and individuals who wish to become a franchisee of an existing system. Hear her discuss franchise success insights.
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10 MIN, 52 SEC
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Staffing Your Franchise To WIn!
Jerry Wilkerson- Jerry Wilkerson, former president of the International Franchise Association (IFA) and founder of Franchise Recruiters speaks to the importance of hiring the "right" people that already have the proper skill set for franchising. He states, "a company could have the best person on the "experience" side but if they don't fit with the management team there's nowhere to blend in or hide like in big corporations."
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Franchising Yesterday and Today
Michael McDermott has 20 years of franchise experience. He is the editor of the Franchise Handbook. He speaks to the importance of having a truly successful business concept that can be easily duplicated.
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8 MIN, 32 SEC
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| SUBWAY®
Restaurant Chain, Shane Sender
Shane Sender has 16 years with SUBWAY®
and owns 6 stores. SUBWAY® is the world’s
largest submarine sandwich chain with more
than 21,000 restaurants in 75 countries. As
a matter of fact, the SUBWAY® chain operates
more units in the US and Canada than McDonald’s®
does. Countless awards and accolades have
been bestowed upon the founder Fred DeLuca
and the SUBWAY® chain over the past 39
years.
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9
MIN, 56 SEC
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|  Chevys
Restaurants Inc.,
Nick Mayer, VP Franchising Operations
CHEVYS
one of the hottest Mexican food restaurants
in the country. Its "no-cans" approach
to cooking means that sauces, salsas and guacamole
are made fresh daily. Based in the San Francisco
Bay Area San Francisco, Chevys, Inc. is the
leading independent Mexican restaurant chain
in the U.S., with more than 164 Chevys and
Rio Bravo Fresh Mex restaurants nationwide.
Chevys originated the Fresh Mex concept in
Mexican cooking.
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14
MIN, 8 SEC
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|  Churches
Chicken
Farnaz Wallace, VP Franchise Marketing
The first "Church's Fried Chicken to
Go" opened in 1955 and was located in
downtown San Antonio, across the street from
the Alamo. By the end of 1969, over 100 Church's
restaurants were in operation in seven states.
Between 1969 and 1974, Church's grew by an
additional 387 restaurants. At year-end 1974,
there were 487 Church's in 22 states with
total revenues of more than $100 million.
Today there are over 1500 Churches restaurants.
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13
MIN, 56 SEC
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|  Dunkin’
Donuts, Lynette McKee, VP Franchising
Dunkin' Donuts is the largest coffee and baked
goods chain in the world, selling 4 million
donuts and 2.7 million cups of coffee daily
- that's almost a billion cups of coffee per
year! Founded in 1950 in Quincy, Massachusetts,
by William Rosenberg, Dunkin' Donuts became
famous for our many varieties of donuts and
our wide range of bakery products - muffins,
bagels and MUNCHKINS® donut hole treats.
Dunkin' Donuts is also the place for beverages
- from freshly brewed hot coffee in up to
nine flavors, to refreshing Iced Coffee and
COOLATTA® beverages.
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14
MIN, 25 SEC
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|  The
Maids, Sandy Friedman, VP of Franchising
In 1979, Daniel J. Bishop opened the first
The Maids Home Services office in Omaha, Nebraska.
His goal was to address the increasing trend
of busy, dual-income families who were hiring
outside help to do work in and around the
home. Today The Maids Home Services serves
more than 800 markets in the United States
and Canada.
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10
MIN, 12 SEC
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7-Eleven® Convenience Stores, Rita Turner
Rita Turner is a top 7-Eleven® franchisee. 7-Eleven® is among the world's premiere convenience store retailers with a long and proud history that dates back over 75 years. 7-Eleven® has been a leader in the franchise industry for over 40 years since they purchased 127 franchised Speedee Mart stores in California in 1964. Today, over 3,300 U.S. stores are operated by Franchisees who are dedicated to giving 7-Eleven customers what they want when they want it. Jack Wilkie is vice president, Corporate Communications, for 7-Eleven. |
11 MIN, 35 SEC
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Pay Higher Salaries & Give Nice Incentives For Performance & It Will Pay Off
Jenny Craig- "Vic DeSio, Director of Franchise Development for Jenny Craig speaks to the importance of getting the right people to work for the business. Pay higher salaries and give nice incentives for performance and it will pay off and get you higher end employees which ultimately help increase your bottom line.
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11 MIN, 35 SEC
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